Gas Station
The Problem
The fuel station was facing stiff competition from larger, more well-known chains. They were also struggling to effectively market their additional services, such as the car wash and convenience store. Their current marketing efforts were not yielding the desired results, and they were looking for a more effective way to reach potential customers in their local area.
The Client
A local fuel station that offers a variety of services including fuel, car wash, and a convenience store. Despite being well-established and offering competitive prices, the station was struggling to attract new customers and increase sales.
Solution
Based on our findings, we developed a comprehensive Google Ads campaign. We identified a list of relevant keywords that potential customers were likely to use when searching for fuel stations, car wash services, and convenience stores in the local area. We then created a series of targeted ads that highlighted the fuel station's competitive prices, high-quality services, and convenient location.
We also implemented a local search ads strategy. This involved creating ads that would appear on Google Maps when people in the local area searched for fuel stations or related services. These ads included directions to the fuel station, information about their services, and customer reviews. This strategy was designed to attract people who were actively looking for services in the local area and guide them directly to the fuel station.
In addition to the Google Ads campaign, we also implemented a remarketing strategy. This involved tracking people who visited the fuel station's website but didn't make a purchase or visit the station. We then showed these individuals targeted ads as they browsed other websites, serving as a reminder of the services offered by the fuel station. Next, we leveraged the power of Google Ads to create a campaign that highlighted the unique aspects of the studio's games. We crafted compelling ad copy and used visually striking images from the game to grab the attention of potential customers. The ads were designed to not only attract attention but also to pique interest and encourage clicks.
Keyword targeting played a crucial role in this campaign. We identified a list of relevant keywords that potential customers were likely to use when searching for games. By bidding on these keywords, we ensured that the studio's ads appeared in front of people who were most likely to be interested in their product.
In addition to the Google Ads campaign, we also implemented a remarketing strategy. This involved tracking people who visited the studio's website but didn't make a purchase. We then showed these individuals targeted ads as they browsed other websites, serving as a reminder of the game they had shown interest in. This strategy is known to be effective in nudging potential customers towards making a purchase.
Results
The Google Ads campaign had a significant impact on the fuel station’s visibility and customer base. Within the first three months, the fuel station saw a 70% increase in new customers and a 50% increase in sales at their convenience store. The local search ads were particularly effective, resulting in a significant increase in foot traffic to the station.
The remarketing campaign also proved to be successful. Many customers reported seeing the ads after visiting the website, and this served as a reminder for them to visit the station. This strategy was particularly effective in promoting the additional services offered by the station, such as the car wash and convenience store.
Conclusion
This case study demonstrates the effectiveness of a well-planned and executed Google Ads campaign. By understanding the local market, targeting relevant keywords, and implementing a strategic remarketing campaign, One Stop Advertisement was able to significantly increase the visibility and customer base of the local fuel station. This success story highlights our expertise in local advertising and our commitment to delivering tangible results for our clients.